Festival Formula Ltd

United Kingdom

Festival Strategists

Festival Formula, founded by Katie Bignell, has 20+ years experience behind it after spotting a gap in the festival knowledge of filmmakers. Providing strategy and submissions support to filmmakers world-wide, they are a leading light and a trusted company. Our detailed, bespoke strategies and hands on submission management means you can pursue your filmmaking career with more projects and more networking opportunities. With our extensive knowledge and experience of the worldwide festival circuit, we are always up-to-date with what festivals from all levels are doing and needing. Where film schools and education bodies can provide basic prep for stepping on to the circuit, this is where we step in to drill deeper and provide advice to get filmmakers (and festivals) prepared for their journey.

They’re active members of the Short Film Conference and the Film Festival Alliance. Katie is also a key spokesperson on festival issues with coverage in The Hollywood Reporter and Screen Daily regarding suspect and fraudulent film festivals. She co-created the Filmmaker Lounge in partnership with Film Festival Alliance – an online space for programmers and filmmakers to discuss their roles. 

Previous speaking engagements include: HollyShorts, Heartland Film Festival, BFI Flare, Flickers Rhode Island Film Festival, Sundance, SXSW and many more. 

Selected prior jury service include: Cleveland International, Heartland International, St. Louis International, PÖFF Shorts, Palm Springs Shortsfest, Young Directors Awards, Raindance, Tallgrass Film Festival and more.

Admin Adress
63 Hilldyke Road
Wheathampstead, St Albans
Hertfordshire, AL4 8TR
United Kingdom

Katie McCullough

(Founder & Managing Director)

Katie graduated from Bournemouth Media School with a degree in Scriptwriting for Film & TV and is also a graduate of the London Royal Court Young Writer’s and Invitation Only Groups. For 19 years and counting she has provided strategy and submissions support to filmmakers worldwide, resulting in creating the consultancy brand Festival Formula in 2014. As an active member of the Short Film Conference and the Film Festival Alliance, Katie is also a key spokesperson on festival issues with coverage in The Hollywood Reporter and Screen Daily regarding suspect and fraudulent film festivals. During the pandemic she co-created the Filmmaker Lounge in partnership with Film Festival Alliance – an online space for programmers and filmmakers to discuss their roles. Previous guests include: Tribeca, Slamdance, PÖFF Shorts, and many more. Previous speaking engagements include: HollyShorts, Heartland Film Festival, BFI Flare, Encounters Film Festival, Flickers Rhode Island Film Festival, Sundance, SXSW and many more. Selected prior jury service include: Cleveland International, Heartland International, St. Louis International, DC shorts.